Services · iGen Solutions

Digital solutions that move your business forward.

From your first idea to your next stage of growth, we help businesses build better digital experiences, smarter software, and marketing that connects with the right customers.

HealtHives healthcare platform designed and built by iGen Solutions
Cross-platform mobile app screens built by iGen Solutions

Our services

Six services. One team that sees the whole picture.

Pick the one you need today, or combine them. Because design, development and marketing sit under one roof, nothing gets lost between agencies — and every piece is built to work with the rest.

01

Web Development

A website that explains your business and makes it easy to say yes.

Your website should do more than look good. It should help people understand what you offer, trust your brand, and take the next step — whether that's booking, buying or getting in touch. We design and build fast, custom websites and web applications that your own team can update.

  • Business and corporate websites
  • Custom web applications and portals
  • Redesigns of existing websites
  • CMS setup and third-party integrations
  • Performance and technical SEO foundations
HealtHives healthcare platform homepage built by iGen Solutions, shown in a browser window
02

E-Commerce Development

An online store that turns browsing into buying.

Visitors leave stores that are slow, confusing or awkward to pay in. We build storefronts with clear product pages, a short checkout and payment gateways that suit your market — on Shopify or as a custom build, depending on what your catalogue and growth plans need.

  • Shopify or custom Next.js storefronts
  • Product catalogue and inventory setup
  • Local and international payment gateways
  • Checkout and product-page improvements
  • Store migrations with SEO-safe redirects
03

SEO Services

Be easier to find when customers are already looking.

If people can't find you on Google, they find a competitor instead. We fix the technical issues holding your site back, plan content around what your customers really search for, and strengthen your local presence — with monthly reporting so you can see what's been done.

  • Technical SEO audits and fixes
  • Keyword research and content planning
  • Local SEO and Google Business Profile
  • Structured data and AI-search readiness
  • Monthly ranking and traffic reporting
04

App Development

Mobile apps your customers actually keep on their phone.

When customers need to book, order, track or log in regularly, a well-made app removes friction a website can't. We build iOS and Android apps from one shared codebase, connected to the systems and payment providers your business already uses.

  • iOS and Android apps from one codebase
  • Booking, ordering and account flows
  • Backend, admin panel and API integration
  • Push notifications and secure payments
  • App Store and Google Play submission support
Two smartphone screens showing a cross-platform booking app interface designed by iGen Solutions
05

Digital Marketing

Marketing that reaches the right people, not just more people.

Posting everywhere and boosting everything gets expensive fast. We help you choose the channels that suit your audience, then run paid search, paid social and content campaigns with landing pages built to convert and reporting tied to the goals you set.

  • Paid search and paid social campaigns
  • Content calendars and creative production
  • Landing pages built around one clear action
  • Monthly reporting against agreed KPIs
06

Graphic Design

A brand that looks as good as the work behind it.

Inconsistent logos, colours and social posts make a capable business look smaller than it is. We create brand identities and the everyday design assets that keep your business recognisable — from guidelines and pitch decks to social media templates.

  • Logo and brand identity systems
  • Brand guidelines your team can follow
  • Social media creative and templates
  • Print and digital marketing collateral
  • Presentation and pitch deck design

How it fits together

Services that grow with your business.

Most businesses don't need everything at once. Here's how our services typically build on each other — shown with real projects we've delivered.

Robot Hands cleaning booking website with an inline booking widget, built by iGen Solutions
Robot Hands — booking platform, UAE

Start with a website that does real work

Your website is usually the first place people check you out. We make it clear, fast and built around the action you want visitors to take — like Robot Hands, where customers book a clean in a few steps.

  • Clear service pages
  • Booking or enquiry flows
  • Easy content updates
Explore web development

Start with the challenge

Not sure what your business needs? Let's start with the problem.

You don't need to know the technical answer before talking to us. Tell us what's getting in the way — these are some of the challenges we hear most often.

Describe your challenge
  • “Our website looks outdated.”

    A modern, responsive website that explains your value clearly and works on every screen.

    Website redesigns
  • “Too much of our day is manual work.”

    Custom software and automation designed around the way your team already works.

    Custom web applications
  • “Customers can't find us online.”

    Technical SEO, useful content and a stronger local presence so you show up where people search.

    SEO services
  • “Our store gets visitors but few sales.”

    Clearer product pages, better presentation and a smoother checkout journey.

    E-commerce development
  • “We think we need a mobile app.”

    An honest view on whether you do — and if so, an intuitive app connected to your existing systems.

    App development
  • “Our marketing feels disconnected.”

    A coordinated plan across search, content, social and paid campaigns, with one set of goals.

    Digital marketing

Our work in action

Real projects, real problems solved.

A few of the platforms we've designed and built for clients in healthcare, transport, home services and education.

View the full portfolio

Healthcare Platform · Healthcare · UK

HealtHives — Culturally-Aligned Healthcare Platform

The challenge
HealtHives wanted to help diaspora patients in the UK reach GMC-verified doctors who share their language and cultural context — pairing patients with the right specialist across many languages, offering both video and…
What we delivered
iGen delivered a healthcare platform with doctor matching across specialities and languages, HD video and messaging consultations, condition-based community "Hives", and a webinar library. It is built on Next.js and React with Stripe for payments, a…
  • Next.js
  • React
  • Stripe
  • Video Consultations
  • Technical SEO

Mobile Marketplace · Transportation

RIDE — Rideshare Platform (Rider & Driver Apps)

The challenge
Ride Technologies needed a full rideshare marketplace — rider app, driver app, and business accounts — built around a fairer fee model than the dominant players, with no surge pricing and low fixed booking fees so drivers keep…
What we delivered
iGen contributed to building out the RIDE platform's web presence and supporting rider/driver-facing features, including tiered ride options (RIDE X, XL, LUX, VIP Black), a peer-to-peer payment flow, and a business-accounts offering for healthcare,…
  • Rider & Driver Apps
  • P2P Payments
  • Business Accounts

Booking Platform · Home Services · UAE

Robot Hands — On-Demand Cleaning Booking Platform

iGen built the Robot Hands website and booking platform: a step-by-step booking widget (service, duration, date, time), service and pricing pages, a portfolio and reviews section, and a "How It Works" walkthrough. The…

  • Next.js
  • React
  • Online Booking
  • Responsive UI
  • On-page SEO

Why iGen Solutions

Why businesses choose to work with us.

Good digital work comes from understanding the business behind it. Here's how we approach every project, large or small.

What we won't do

  • Promise rankings, AI citations or revenue we can't control
  • Lock you into proprietary code — you own it at handover
  • Hide costs behind vague estimates — quotes are fixed once scope is agreed
  1. 01

    Built around your goals

    We start by understanding what you want to achieve, who you need to reach and what success means for your business.

  2. 02

    Designed for real people

    Clear, accessible and intuitive experiences — tested on the phones and browsers your customers actually use.

  3. 03

    Technology with a purpose

    We choose tools based on your requirements, not trends. No extra complexity for its own sake.

  4. 04

    A joined-up approach

    Development, design, automation and marketing work together instead of as disconnected vendors.

  5. 05

    Clear communication

    Scope, priorities, deliverables and next steps stay understandable from kickoff to launch.

  6. 06

    Ready for what's next

    Maintainability, performance, accessibility and future growth are considered from day one. You own the code at handover.

Our process

A clear path from first conversation to launch — and beyond.

You'll always know what stage your project is in, what's been agreed and what comes next. You review the plan and the design before any development starts.

  1. 01

    Discover

    We get to know your business, audience, challenges and objectives.

  2. 02

    Plan

    We agree the scope, priorities, deliverables and a realistic roadmap.

  3. 03

    Design

    We shape the experience and visual direction, and review it with you before building.

  4. 04

    Build

    We develop, integrate and test the agreed functionality in regular, visible steps.

  5. 05

    Launch

    Final quality checks, deployment preparation and a careful go-live.

  6. 06

    Improve

    Agreed support, plus ideas for what to improve next based on real usage.

Technology & expertise

The right tools for the job.

We work across a broad, modern stack, then recommend what fits your project, budget and team — not whatever happens to be fashionable.

Fast, accessible interfaces with server rendering for SEO.

  • Next.js
  • React
  • Angular
  • Vue.js
  • TypeScript
  • Tailwind CSS
Why we choose each technology
Service Matrix

Compare Solution Features & Timelines

Find the right digital engineering or marketing engagement for your company.

ServiceEstimated TimelineBest Suited ForCore TechnologyAction
Web Development3 - 6 WeeksBusinesses wanting fast, custom Next.js sites with CMS & high Google scores
Next.js 14TypeScriptTailwind CSSVercel
View Specs
App Development4 - 8 WeeksCompanies needing native mobile booking, loyalty & custom iOS/Android apps
React NativeiOS / AndroidNode.js APIPush Services
View Specs
Digital MarketingOngoing RetainerUAE brands looking for paid ads, lead generation & social growth
Meta AdsGoogle AdsWhatsApp CRMAnalytics
View Specs
SEO ServicesMonthly StrategyLocal Dubai/UAE businesses wanting top Google Maps & organic search rankings
Technical AuditGoogle Business ProfileAEO / AI SearchSchema
View Specs
Graphic Design1 - 3 WeeksStartups & enterprises requiring complete brand guidelines & ad collateral
FigmaBrand GuidelinesSocial KitsPitch Decks
View Specs
E-Commerce Development4 - 7 WeeksOnline stores wanting seamless UAE payment gateways & high conversion checkout
ShopifyCustom Next CommerceTelr / PayTabsStripe
View Specs

Search & AI discoverability

Make it easier for people — and search engines — to find you.

People now find businesses through search results, answer boxes and AI assistants. We build and write with all three in mind from the start, instead of bolting SEO on after launch.

SEO

Search Engine Optimization

Helping search engines discover, understand and index your useful pages — through sound technical foundations, relevant content, descriptive metadata, internal linking and good performance.

AEO

Answer Engine Optimization

Writing direct, helpful answers to the questions your customers ask, with clear headings, concise explanations and structured data where it accurately describes the page.

GEO

Generative Engine Optimization

Publishing original, well-supported and clearly structured content that AI-powered search and answer tools can interpret — and may choose to reference.

What that looks like in practice

  • Helpful, specific service pages
  • Question-led content and FAQs
  • Consistent business information
  • Real case studies and author expertise
  • Descriptive internal links
  • Valid, accurate structured data
  • Crawlable, accessible HTML
  • Fast, mobile-friendly pages
Learn about our SEO services

An honest note: no one can guarantee a first-page ranking or a mention in ChatGPT, Google AI Overviews or other AI answers. Visibility depends on competition, content quality, authority and decisions made by the platforms themselves. What we can do is give your business the strongest possible foundation — and report clearly on the work.

Ways to work together

Start where it makes sense for your business.

Not every project starts with a full build. Some begin with a review, others with a fixed-scope project or a monthly plan. Pick the option closest to where you are today.

  • Option 01

    Review first

    You have a website, store or app and aren't sure what to fix first.

    We look at your current design, speed, content and technical SEO, then tell you plainly what's worth improving and what can wait.

    • Design and usability review
    • Speed and technical SEO check
    • Prioritised list of next steps
  • Option 02

    Fixed-scope project

    You know what you want to build — a website, app, store or brand.

    We agree scope, deliverables and timeline up front, then quote a fixed price. You review the plan and the design before development starts.

    • Agreed scope and fixed quote
    • Design sign-off before build
    • Source code handed over at launch
  • Option 03

    Ongoing growth

    You want steady SEO, marketing or content work month after month.

    A monthly plan for search, campaigns or content, with goals agreed at the start and a report each month showing what was done.

    • Agreed monthly goals
    • SEO, content or paid campaigns
    • Monthly reporting
  • Option 04

    Support & maintenance

    Your site or app is live and needs to stay secure, updated and improving.

    An optional retainer for updates, fixes, monitoring and small improvements. What's covered is agreed in writing before it starts.

    • Updates and bug fixes
    • Monitoring
    • Small feature improvements
Not sure which fits? Tell us what you need
Interactive Estimator

Estimate your project cost & timeline in real-time

Tailor your requirements below to see an instant estimate for your web application, mobile app, or digital transformation.

Estimated Summary Ready in ~5 Weeks
Estimated Project Budget
$4,320 - $5,520 USD
Fixed-scope quote with guaranteed timelines and milestone releases.
Dedicated Squad: 2 Devs + 1 UI/UX + 1 PM
Full IP & Source Code Ownership
SEO Ready & 95+ Google Lighthouse Score
30-Day Post-Launch Warranty & Support

FAQ

Questions about our services

Quick answers to what people usually ask before starting a project. Each service page has its own, more detailed FAQ.

We offer six core services: web development, app development, e-commerce development, SEO, digital marketing and graphic design. We also build custom software and AI-powered features such as chatbots and workflow automation. Many clients combine several services, but each can be booked on its own.

Have an idea? Let's turn it into something useful.

Tell us what you're planning, what's holding your business back, or what you'd like to improve. We'll help you work out the right next steps — no sales script.

What happens next

  1. 1You tell us what you're planning
  2. 2We reply with questions or a quick call
  3. 3You get a clear scope and fixed quote